Pursuing Her Passion
Growing up in New Orleans, Natalia Veronica developed an appreciation for art and culture at an early age. The daughter of a seamstress and an architect, she spent countless hours at either a sewing machine or drafting table learning how to sketch and fashion garments. Recognizing their daughter’s tremendous gifts, Natalia’s parents encouraged her artistic development.
In 1994, Natalia enrolled as a freshmen at St. Mary’s Academy where she participated in the Journalism Club and created artwork for class events and competitions. Following her graduation in 1997, she moved to Dallas to study fashion design at The Art Institute of Dallas. Upon earning a degree in fashion design, Natalia continued to create artwork and designs and worked for luxury based companies including Saks Fifth Avenue, Neiman Marcus and Prada.
After a lifetime of sketching and painting, she decided to start exhibiting her artwork in various art shows. “As I began showing my paintings in galleries, I realized I wanted more people to be able to appreciate and attain my work,” said Natalia who also started creating limited edition prints of her original works. “I also wanted to find a way to incorporate my love of fashion design, that is when Natalia Veronica was established.”
All of Natalia’s merchandise is named for a personally significant street or moment. She even designed a hand painted handbag called the “Maryite” as a nod to her alma mater. The collection has been featured in many publications and selected for the Kimbell Museum of Art in Fort Worth, Texas.
A true trendsetter, Natalia designs products for both women and men. She is especially proud to say that her customers come in a mix of ages and genders. “Whether it’s a customer shopping for original art or well-designed merchandise, the customer is drawn to my items because they stand out from other mainstream products,” said Natalia. “I design with the idea that each piece is unique, and all customers can appreciate that concept.”
As the artist and owner of NV, Natalia is her own designer and patternmaker. She chooses fabrics, hand paints select items and cuts all fabrics for construction. Additionally she finishes products once they are constructed by local female contractors, and prints her own limited edition prints. In this way, she can be efficient while maintaining full control over the company.
So far, some favorite pieces she’s made include the Elysian Convertible Bag and the Delery Minibag, both of which are uniquely crated and multi-functional. And she never sells products she wouldn’t want to use herself — like the Maryite Crossbody Bag that she never leaves home without.
Regarding her education at St. Mary’s Academy, Natalia says “SMA gives young women the gift of being able to focus on their own path. I never had to compromise being creative while learning the necessary fundamentals which I also appreciated.”
Customers can expect to see a full assortment of her art-infused merchandise, including handbags, accessories, home décor and stationery goods, at her pop-up shop in the Shops at Willow Bend in Plano, Texas.